Media Relations Lead

Media Relations Lead

Are you an experienced media relations lead with a passion for the energy transformation? Are you able to identify news trends and develop creative, accessible, and memorable pitches to secure media coverage? If yes, then join RMI’s Influence Team, our in-house marketing and communications team!

We highly encourage individuals of underrepresented groups to apply! 

RMI is looking for a Media Relations Lead. In this role, you be fully immersed in climate and energy news and can spot emerging news trends and test them with a growth mindset and mentality. You will also have a knack for finding stories that resonate and bringing them to life in ways that fit the news media. You will have the ability to translate complex subject matter into content that will be accessible and interesting to a general audience.

You will bring proven experience securing top tier and trade media coverage and will be responsible for executing our media strategy, which is reflective of RMI’s brand and business goals, to engage key audiences and leads across our target industries and segments. 

As the the Media Relations Lead, you will be an integral member of RMI’s Influence team and will work closely with our full communications team to execute media outreach campaigns that capture the attention of journalists. A strong desire to make a difference in accelerating the adoption of renewable energy and tackling climate change is preferred. 

This position reports to the Media Relations Manager and will work closely with the social media, creative, storytelling, and marketing teams.

Remote – New York, NY or Washington, DC

Key Responsibilities

  • Execute the organization-wide communications strategy and goals. 
  • Work with an external PR agency team and other vendors to deliver on the strategy. 
  • Execute PR strategies and campaigns for all programs and organization announcements in partnership with team program marketers (who are responsible for overall program communications).
  • Set up meetings/interviews, capture action items, update status reports. 
  • Craft nuanced pitches for key media at the optimal level of detail. 
  • Monitor social and traditional media and stay ahead of news events and media trends/conversations in key RMI industries. 
  • Identify proactive opportunities for media engagement across RMI. 
  • Draft and coordinate production and dissemination of press releases, media alerts, op-eds, and social media content.
  • Support reactive media requests for organizational information, commentary/interviews, spokespeople, and event participation.
  • Use analytics to measure and report on progress on strategy 
  • Provide media recaps for every PR campaign.
  • Work with in-house editorial, design, and digital/social media services to execute PR campaigns. 

Minimum Qualifications

  • Bachelor’s degree in public relations, journalism, marketing, advertising, or related field. 
  • Thorough understanding of the media landscape, including channels, best practices, and audiences. 
  • Three years of media relations experience in a fast-paced environment, agency experience preferred. 
  • Experience with news monitoring, reporter database, and newswire tools, particularly Cision, Meltwater, and PRNewswire.
  • Excellent messaging and storytelling skills and ability to align media strategy with overall business objectives. 
  • Strong strategy, problem solving, storytelling, writing, and presentation skills. 
  • Ability to understand and utilize media coverage analytics. 

Additional Qualifications

  • Experience in one or more of the following industries: energy, climate change, policy, or the broader energy transition. 
  • Demonstrated ability to champion projects from concept to completion. 
  • Ability to operate on both analytic and creative levels. 
  • A strong team player with excellent interpersonal/collaborative skills with staff and internal clients at all organizational levels and with external partners. 
  • Self-starter and able to work under ambiguity and adapt quickly to changing environments. 
  • An intense drive for results and impact. 
  • Highly professional and organized. 
  • Creative, meticulous attention to detail, and ability to multitask. 
  • Excellent communication and writing skills (AP style knowledge preferred). 
  • Ability to turn around high-quality work on tight deadlines under pressure. 


This position will remain remote through the COVID-19 pandemic. Once the COVID-19 situation improves, location is flexible between RMI’s offices in New York City, NY, or Washington, D.C.

The role requires this position to work East Coast hours to respond to breaking news.

ImportantNote: As a U.S. federal contractor, RMImust comply with requirements outlined Executive Order Ensuring AdequateCOVID Safety Protocols for Federal Contractors. This ExecutiveOrder requires that all federal contractors andsubcontractors mandate and verify that all U.S. based employees arefully vaccinated against COVID-19. Ifyou are based in the U.S., you will be required to provide proof of fullvaccination status as a condition of employment. You may request anaccommodation for medical or religious reasons. If you are based outside of theU.S., this requirement does not apply.


The starting salary range for this position is $57,000- $67,000(salary to be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.) This role has an additional 5% bonus target!


We offer a comprehensive benefits package including:      

  • Medical, dental, vision insurance      
  • 403b retirement options (5% match immediately)      
  • Life, AD&D, short-term and long-term disability      
  • Professional and personal development (including LinkedIn Learning access)      
  • Generous paid time off     
  • Parental leave      
  • Commuter and wellness benefits      
  • Casual work environment      


Increasing the diversity of thought, perspectives, ideas, and opinions within RMI is a critical change element supporting our long-term sustainability and mission to build a clean, prosperous, and secure energy future.      

We strive for a level of diversity that reflects the communities we serve. Achieving this—regardless of ability, race, ethnicity, ancestry, age, gender, sexual orientation, religion, veteran status, socioeconomic class, educational attainment, or other social identities—is critical to the success of each RMIer and collectively as an organization.

This ensures that we:      

  • Have the different array of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world’s greatest challenges.      
  • Strive for a culture of inclusion and belonging by treating others with dignity, respect and appreciation enabling them to feel welcomed, supported, and valued.      
  • Effectively connect, communicate, and build long-lasting relationships with decision makers, stakeholders, and constituents within diverse communities.      

RMI is an Equal Opportunity Employer.      

About RMI

RMI is an independent nonprofit founded in 1982 that transforms global energy systems through market-driven solutions to align with a 1.5°C future and secure a clean, prosperous, zero-carbon future for all. We work in the world’s most critical geographies and engage businesses, policymakers, communities, and NGOs to identify and scale energy system interventions that will cut greenhouse gas emissions at least 50 percent by 2030. RMI has offices in Basalt and Boulder, Colorado; New York City; Oakland, California; Washington, D.C.; and Beijing.


JOB CODE: 1000478