Program Marketing Specialist - China Program

Beijing, 11 China

RMI is an independent nonprofit founded in 1982 that transforms global energy systems through market-driven solutions to align with a 1.5°C future and secure a clean, prosperous, zero-carbon future for all. We work in the world’s most critical geographies and engage businesses, policymakers, communities, and NGOs to identify and scale energy system interventions that will greatly cut greenhouse gas emissions. RMI has offices in Basalt and Boulder, Colorado; New York City; Oakland, California; Washington, D.C.; and Beijing.

In 2017, RMI was awarded an overseas NGO certificate by China, and the National Energy Administration is our supervising government agency in China. The Beijing office works on multiple parts of China’s zero-carbon energy transitions and collaborates with partners to support the decarbonization of power system and heavy industries, and implement China’s carbon-peaking and carbon-neutrality strategy in regions, provinces, cities and districts.

Position Overview

RMI is seeking a Program Marketing Specialist to join our Beijing office to support the marketing and communications strategy development and implementation for RMI China program. In this role, you will work as an integral part of the program team, while also collaborating with RMI’s broader Marketing and Communications team. The specialist will be part of RMI China’s communications team. 

RMI communication plans utilize diverse channels and media. You should enjoy supporting the program communication strategy and plans, both individually and through effectively executing on communication campaigns and the production of reports and other research outputs. You should also enjoy working across RMI’s different program areas and initiatives, with both internal communications partner and outside colleagues and resources.

Key Responsibilities:

  • Support communications to both internal and external stakeholders across multiple channels.
  • Help develop communications briefs and go-to-market plans – working with teams to identify key market insights, strategic messaging, and key audiences’ insights.
  • Coordinate with local vendor, freelancers and U.S. editorial, design and media team to support program’s communication needs including report launch, blog post, social media campaign etc.
  • Manage the production of content such as report, blogs, social media posts, marking sure that the program’s marketing deliverables are completed and released on time and in line with requirements.
  • Develop communication content and assets including press materials, blogs, social media content, and marketing materials, etc.
  • Maintain internal project management tools to ensure all program communication activities are coordinated, including things like internal and external publications, speaking engagements, program events and social media campaigns.
  • Be familiar with program’s projects content and be responsible to write any content for external communications usage, including but not limited to: websites, project proposals, donor reports, etc.
  • Develop and maintain the media database. Support media engagement (media interview pitch, media meeting arrangement, etc.) per requirements.
  • Coordinate with the vendor to maintain the China website and regularly update RMI’s messages on the website.
  • Support planning and execution of events, both live and virtual.
  • Provide project-specific communications support as needed.

Minimum Qualifications:

  • Master’s degree, with a specification in journalism, communications, and public relations preferred.
  • 2-3 years’ experience in marketing and communications disciplines, with clear experience in developing, scheduling, and creating content assets for successful communications campaigns.
  • Understanding of the Marketing and Communications process, with a deep interest in learning how to create impactful marketing and communications in support of the clean energy transition.
  • Excellent writing skills.
  • Strong verbal communication skills both in Chinese and English.
  • Capacity to work collaboratively with colleagues across the Institute.
  • Excellent initiative, follow-through, and project management skills.
  • Strong organizational skills as well as strong problem-solving abilities

Additional Qualifications:

  • Meticulous attention to detail.
  • A strong team player with excellent interpersonal/collaborative skills with staff and counterparts at all organizational levels and with external stakeholders.
  • Media working experience is a plus.
  • Digital marketing expertise is a plus.
  • Proven cross-cultural experience.
  • Entrepreneurial self-starter.


Beijing, China


Increasing the diversity of thought, perspectives, ideas and opinions within RMI is a critical change element supporting our long-term sustainability and mission to build a clean, prosperous, and secure energy future.

As such, it is one of our core values, and we strive for a level of diversity within our organization that reflects the communities we serve. Achieving this—regardless of ability, race, ethnicity, gender, sexual orientation or other social identities—is critical to the long-term success of each RMIer and collectively as an organization, ensuring that we:

  • Have the different array of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world’s greatest challenges;
  • Strive for a culture of inclusion and belonging by treating others with dignity, respect and appreciation enabling them to feel welcomed, supported and valued;
  • Effectively connect, communicate and build long-lasting relationships with decision makers, stakeholders and constituents within diverse communities.

How to Apply

Please submit a cover letter addressing your interest in working for RMI and your resume to Please submit materials bilingually or in English by April 20, 2021.

Be prepared to submit a resume and a cover letter, both documents are required. Candidates who do not provide a compelling answer to the question "Why do you want to work at RMI" in their cover letter may not be considered.  Additionally, incomplete application materials (for example, a missing cover letter) may not be considered.  Due to the large number of applications received, RMI is not able to respond to every applicant. We will be in contact with applicants moving to the interview stage. 

If you have questions regarding the position, please email:

RMI is an equal opportunity employer. No phone calls please.

JOB CODE: 1000360