Program Marketing Lead - Urban Transformation
Are you a marketing professional with a deep interest in learning how to create impactful marketing and communications in support of the clean energy transition? Do you have excellent initiative, follow-through, and project management skills? Are you looking to join a growing organization where you have the opportunity to have influence and impact in your career? If yes, then join our team!
RMI is seeking a Program Marketing Lead to support marketing and communications strategy and execution for RMI’s Urban Transformation Program. The Urban Transformation Program is working to dramatically accelerate local government efforts around the world to simultaneously reduce greenhouse gas emissions, enhance urban livability, increase resilience, and support an equitable energy transition. Our team partners with city and other local government staff and supports them by providing technical assistance, building capacity, enabling learning, and developing tools and resources to meet specific needs.
As a program marketing lead, you will be a strong team player who works as an integral part of the Urban Transformation team while coordinating and collaborating with other RMI programs, RMI’s broader Communications Solutions team, and external partners. You will work closely with the Urban Transformation Program Marketing Manager to provide marketing and communications guidance and support to the team’s subject matter experts and help execute strategic marketing, communications, and engagement efforts to inform and influence key stakeholders and advance program aims.
RMI communications plans utilize diverse channels and media. To succeed in this role, you will enjoy executing program communications strategies and tactics, both individually and by effectively engaging in-house functional experts in editorial, design, traditional and digital media, and web for the benefit of all Urban Transformation Program initiatives. You will also exhibit curiosity toward the program’s focus areas, be proficient in tailoring communications for different audiences, excel at coordinating and working with partners and other outside resources.
You will report to the Marketing Manager for the Urban Transformation Program.
Your Key Roles and Responsibilities:
- Assist with the development of communications plans and strategies for the Urban Transformation Program.
- Support the execution of communications to both internal and external stakeholders across multiple channels.
- Support the development of marketing and communications content, assets, and campaigns, including collateral, presentations, videos, reports, blogs, concept notes, grant proposals, web content, and social media posts.
- Manage communication projects from inception to completion, including all internal processes and working with in-house communications resources(i.e., editorial, design, web, traditional and social media) and third-party agencies to ensure projects are completed on time and in line with requirements.
- Maintain a program editorial calendar to ensure all program communication activities are coordinated, including internal and external publications, speaking engagements, program events, and digital and social media campaigns.
- Coordinate communications efforts with other RMI programs and external partners. This includes helping to seek out, develop, and manage strategic communications partnerships with like-minded NGOs, influencers, or other groups.
- Identify and research target audiences and help guide messaging to engage those specific groups.
- Develop, manage, and generate content for an Urban Transformation Program Twitter channel.
- Proactively identify and leverage news-making moments, milestones, outcomes, and impacts to drive awareness and interest in the Urban Transformation Program among target audiences, influencers, donors, stakeholders, and decision makers.
- Assist with engaging journalists, bloggers, social media influencers, and new media (e.g., podcasters) to secure media placements.
- Help direct and guide RMI technical experts into the right conversations (media, social, other) that are shaping target audience sentiment.
- Collect and report on metrics associated with marketing and communications efforts to track progress.
- Develop familiarity with the technical content for Urban Transformation Program focus areas.
- Manage other responsibilities as assigned.
- Bachelor’s degree in journalism, public relations, communications, marketing, or related field and/or appropriate combination of education and significant experience.
- 3-5 years’ experience in marketing and communications disciplines, with clear experience in developing strategies and supporting successful communications campaigns that utilize a variety of communications channels.
- Excellent initiative, follow-through, and project management skills.
- Strong writing, editing, and verbal communications skills, including the ability to adjust tone and level of depth to be appropriate for target audiences.
- Meticulous attention to detail.
- A strong team player with excellent interpersonal/collaborative skills with staff and counterparts at all organizational levels and with external partners.
- Significant interest in and knowledge about topics related to the work of the program—including urban issues, local government operations, climate change, climate action, or the broader energy transition—is highly desired.
This position will remain remote through the COVID-19 pandemic. Once the COVID-19 situation improves, location is flexible between RMI’s offices in New York City, NY; Oakland, CA; Washington, DC; Boulder, CO; and Basalt, CO—although Boulder, CO, or Washington, DC, are preferred. This will be discussed further during the interview process.
The salary range for this position is $60,500-$81,500, with the target being about $65,000. This is dependent upon experience that will be discussed and vetted throughout the interview process. This position also includes an additional 5% bonus target.
We offer a comprehensive benefits package including:
- Medical, dental, vision Insurance
- 403b retirement options (5% match immediately)
- Life, AD&D, short-term and long-term disability
- Professional and personal development (including LinkedIn Learning access)
- Generous paid time off
- Parental leave
- Commuter and wellness benefits
- Casual work environment
Increasing the diversity of thought, perspectives, ideas, and opinions within RMI is a critical change element supporting our long-term sustainability and mission to build a clean, prosperous, and secure energy future.
We strive for a level of diversity that reflects the communities we serve. Achieving this—regardless of ability, race, ethnicity, ancestry, age, gender, sexual orientation, religion, veteran status, socioeconomic class, educational attainment, or other social identities—is critical to the success of each RMI-er and collectively as an organization. This ensures that we:
- Have the different array of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world’s greatest challenges.
- Strive for a culture of inclusion and belonging by treating others with dignity, respect, and appreciation enabling them to feel welcomed, supported, and valued.
- Effectively connect, communicate, and build long-lasting relationships with decision makers, stakeholders, and constituents within diverse communities.
RMI is an equal opportunity employer.
RMI is an independent nonprofit founded in 1982 that transforms global energy systems through market-driven solutions to align with a 1.5°C future and secure a clean, prosperous, zero-carbon future for all. We work in the world’s most critical geographies and engage businesses, policymakers, communities, and NGOs to identify and scale energy system interventions that will cut greenhouse gas emissions at least 50 percent by 2030. RMI has offices in Basalt and Boulder, Colorado; New York City; Oakland, California; Washington, D.C.; and Beijing.