Program Marketing Manager - U.S. Program
Are you a creative thinker with an intense drive for results and impact? Do you have a keen ability to grasp and synthesize complex issues? Are you a highly organized and detailed-oriented expert at tailoring communications to different audiences? Do you thrive on working in fast-paced environments and simultaneously managing multiple projects and priorities? If yes, then join our growing team!
Rocky Mountain Institute (RMI) is seeking an experienced Program Marketing Manager with excellent project management skills to lead marketing and communications strategy and execution for RMI’s US Program. Your passion for RMI’s mission will serve you well in this program that centers on domestic energy and climate policy, with a focus on using technoeconomic analysis to inform federal and state policy. The US Program includes multiple initiatives focused on federal policy, state policy and advocacy, and non-federal climate action by states, cities, businesses, and other leaders.
You will be a strong team player who works as an integral part of the US Program team while coordinating and collaborating with multiple other RMI programs, our broader Communications Solutions team, and external partners. As the Program Marketing Manager, you will leverage sectoral knowledge and experience to develop, execute, monitor, and evaluate ongoing strategic marketing and communications efforts to inform and influence key stakeholders and decision makers.
RMI communications plans utilize diverse channels and media. To succeed in this role, you will enjoy developing strategy and executing that work, both individually and through effectively engaging in-house functional experts in editorial, design, traditional and digital media, and web for the benefit of all US Program initiatives. You will also exhibit high intellectual curiosity toward the market space, especially national and state-level policymaking, and be proficient in communicating at different levels of depth (more in-depth for sector-specific technical audiences; simplified for non-technical audiences, including government decision makers and donor prospects).
You will report to the senior principal for the US Program and retain dotted line responsibilities into RMI’s Communications Solutions team.
Your Key Roles and Responsibilities:
- Lead overall communications strategy for the US Program, a core ~12-person program that also has liaisons with all other RMI programs having a US-focused component. The US Program currently consists of three key initiatives: America’s Pledge, Beyond Carbon, and US Policy, plus several affiliated initiatives.
- Develop, coordinate, and deliver marketing plans and campaigns for our current and emerging US Program initiatives that leverage diverse channels, including media relations, social/digital, events, direct communications, and RMI- and partner-owned assets.
- Work to identify and research target audiences and craft specific messages to engage those groups.
- Initiatives will be US-based but have an international component to share US climate action with stakeholders in other countries.
- Work closely to drive, plan, and execute all marketing and communications campaigns with any contracted external partners.
- Proactively leverage news-making moments, milestones, outcomes, and impacts to drive awareness and interest in the US Program with target audiences, influencers, donors, policymakers, and decision makers.
- Develop substantive understanding of the technical content for owned impact areas.
- Collaborate with and leverage in-house communications capabilities (i.e., editorial, design, web, traditional and social media) and third-party agencies.
- Seek out, develop, and manage strategic communications partnerships with like-minded NGOs, influencers, and/or advocacy groups in the target market.
- Develop and report against metrics of success.
- Partner with RMI’s Development team on robust fundraising materials.
- Direct and guide RMI technical experts into the right conversations (media, social, other) that are shaping target audience sentiment.
- Steward program brand across all communications channels and opportunities.
- Manage other responsibilities as assigned.
- Bachelor’s degree in journalism, public relations, communications, marketing, or related field and/or appropriate combination of education and significant experience.
- 7+ years’ experience in marketing and communications disciplines, with clear experience in developing strategies and leading successful communications campaigns in B2B or government.
- Proven career and successful track record of strategic marketing and communications efforts that involved audiences within federal or state government.
- Strong knowledge and experience related to working with the different branches of government at the federal or state level.
- Significant knowledge and interest in climate change, climate policy and action, energy policy, or the broader energy transition.
- Relevant Graduate Degree
This position will remain remote through the COVID-19 pandemic. Once the COVID-19 situation improves, it is highly preferred that this role be located in Boulder, CO or Washington D.C.. This will be discussed further throughout the interview process.
The salary range for this position is $76,500-$103,500, with the target being about $76,500-$85,000. This is dependent on experience that will be discussed and vetted through the interview process. This position also includes an additional 10% bonus target.
We offer a comprehensive benefits package including:
- Medical, dental, vision Insurance
- 403b retirement options (5% match immediately)
- Life, AD&D, short-term and long-term disability
- Professional and personal development (including LinkedIn Learning access)
- Generous paid time off
- Parental leave
- Commuter and wellness benefits
- Casual work environment
Increasing the diversity of thought, perspectives, ideas and opinions within RMI is a critical change element supporting our long-term sustainability and mission to build a clean, prosperous, and secure energy future.
We strive for a level of diversity that reflects the communities we serve. Achieving this—regardless of ability, race, ethnicity, ancestry, age, gender, sexual orientation, religion, veteran status, socioeconomic class, educational attainment or other social identities—is critical to the success of each RMIer and collectively as an organization. This ensures that we:
- Have the different array of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world’s greatest challenges.
- Strive for a culture of inclusion and belonging by treating others with dignity, respect and appreciation enabling them to feel welcomed, supported and valued.
- Effectively connect, communicate and build long-lasting relationships with decision makers, stakeholders and constituents within diverse communities.
RMI is an equal opportunity employer.
About Rocky Mountain Institute
Rocky Mountain Institute transforms global energy use to create a clean, prosperous, and secure low-carbon future. That is our mission. That is our passion. And every day, every member of our team of nearly 280 works relentlessly to achieve it. We are driving the global energy transition from fossil fuels to efficiency and renewables by working in partnership with businesses, communities, institutions, and entrepreneurs to advance market-based solutions. We achieve this by developing breakthrough ideas, testing and refining them, reshaping markets, and bringing solutions to scale. RMI is an independent 501(c)(3) nonprofit organization with an annual budget of $70 million and offices in Basalt and Boulder, Colorado; New York City; Oakland, California; Washington, D.C.; and Beijing, China.