Demand Marketing Manager
Rocky Mountain Institute transforms global energy use to create a clean, prosperous, and secure low-carbon future. That is our mission. That is our passion. And every day, every member of our team of over 200 works tirelessly to achieve it. We are driving the global energy transition from fossil fuels to efficiency and renewables by working in partnership with businesses, communities, institutions, and entrepreneurs to advance market-based solutions. We achieve this by developing breakthrough ideas, testing and refining them, reshaping markets, and bringing solutions to scale. RMI is an independent 501(c)(3) nonprofit organization with an annual budget of $46 million and offices in Basalt and Boulder, Colorado; New York City; Washington, D.C.; and Beijing.
Rocky Mountain Institute is seeking an experienced Direct Marketing Manager to lead its direct digital stakeholder outreach efforts. This person will own RMI’s direct outreach program, ensuring that stakeholders are effectively engaged and that each program has an effective targeted marketing program in place. This hire will be part of RMI’s centralized communications team and will support over ten programs / program marketers—who are embedded directly into RMI program teams—in developing, executing, and evaluating the results of targeting marketing campaigns. RMI programs cover diverse topics and industries including electricity, industry and heavy transport, buildings and energy efficiency, personal mobility, and climate finance.
This individual will ensure RMI programs are growing their database of contacts as they engage in the industry, publish downloadable reports, or source contacts through data suppliers. This person will ensure that RMI’s stakeholders are engaged at the optimal frequency and that RMI is on the forefront of best practices and is legally compliant.
In addition to closely working very closely with RMI Program Marketers, this hire also will partner with RMI’s Database Administrator who ensures RMI's database maintains integrity. This hire will also coordinate closely with RMI’s Development team which manages direct outreach to RMI’s donors and prospects to ensure that all direct communications from the organization at large is happening at an appropriate frequency and of the most effective message based on strategic goals and objectives. This position reports to RMI's central communications team Managing Director, and location is either in Boulder, CO or New York City.
Guide creation of direct marketing campaigns in partnership with Program Marketers
Establish and run those campaigns through Pardot
Provide campaign results to Program Marketers and other program staff, and recommend ongoing improvements to enhance results
With a working knowledge of program target audiences provided by Program Marketers, identify options to grow the program’s stakeholder database including organic growth (from downloads) and data purchases.
Lead the creation of RMI’s standard processes around direct marketing and ensure that those processes are followed Institute-wide.
Execute data purchases and integrate data into Salesforce, partnering with RMI’s Database Administrator to ensure long-term data integrity
Ensure RMI maintains legal compliance with all direct communications
Determine level of Pardot training Program Marketers should have. If needed, develop (or source if cost effective) a certification program for internal system users. Coordinate with Salesforce training procedures as they are interfacing systems.
Work with RMI design team to ensure RMI has the appropriate email templates for its diversity of direct communication needs.
Maintain RMI calendar of outreach activity; establish rules of engagement; deconflict with other communications (e.g., ensure contacts are not overcommunicated to minimize unsubscribes)
Other responsibilities as assigned
5+ years’ experience overseeing direct marketing for an organization, and at least 7 years overall marketing and communications experience.
In-depth knowledge of direct marketing tools / systems. Deep experience with Salesforce and Pardot (RMI’s toolset) is very strongly preferred.
Experience with developing demand marketing campaigns, including integrated drip campaigns with meaningful results
Experience with crafting content experiences and buyers' journey (B2B and B2C) and with creating sales/marketing alignment from prospect through close
Expertise on legal requirements of direct marketing (e.g., CAN-SPAM, EU’s GDPR)
A drive for results and impact
Excellent initiative and follow-through and project management skills
Strong written and verbal communication skills
A strong team player with excellent interpersonal collaborative skills with staff and counterparts at all organizational levels and with external partners
Proficient at tailoring communication to different audiences (e.g., in-depth for industry audiences; simplified for lay audiences)
Passion for RMI’s mission
Ability to multitask and prioritize
Non-profit and/or marketing agency experience
Experience in energy, clean energy or climate
Diversity of our workforce is one of our core values at RMI and we strive to achieve a level of diversity within our organization that reflects the communities we serve. Achieving this diversity – whether of race, gender, sexual orientation, or ability – is critical to our long-term success, ensuring that we:
- Have the diversity of thinking that comes from diverse backgrounds and cultures, enabling us to solve some of the world’s greatest challenges
- Have a culture of inclusion and respect that enables us to attract and keep diverse talent
- Able to access all available talent
- Communicate across diverse audiences
Increasing diversity within RMI is a critical change element supporting our long-term sustainability and mission to build a clean, prosperous, and secure energy future.
We offer a comprehensive benefits package including:
- Medical, Dental, Vision Insurance
- 403b Retirement Options (5% match after the first year)
- Life, AD&D, Short Term and Long Term Disability
- Commuter and Wellness Benefits
- Casual Work Environment
If you have issues submitting your application or uploading your documents, please email: email@example.com
RMI is an equal opportunity employer.